SUZUMO held annually private exhibition, "SUZUMO Fair 2024 Tokyo", inviting many industry professionals from the food business as restaurants, take-out, hotels, and other food services on October 23 (Wed) and 24 (Thu), 2024. This year's fair was a great success, with more than 20 exhibition zones, demonstrations of more than 50 rice processing machines, and booth exhibits in collaboration with industry-related companies.

In the "New product and technology concept zone", a prototype of the "Semi-Automated Rice Ball Manufacturing System (tentative name)" that will be used at a rice ball shop in the Osaka Food Service Association's pavilion at the 2025 World Expo, Japan, was exhibited and attracted much attention.
And at the booth of “Automatic Seating AI System ARESEA,” which is designed to improve efficiency of store operations through AI, a series of AI-based demonstrations from customer's visiting at entrance to seating allocation were performed, based on the image of actual restaurant processes such as "Reception: automatic customers response", "Seating: AI automated seating allocation", and "Stay: AI leaving prediction".

Many of the exhibition zones displayed numerous samples of innovative new product proposals for onigiri and sushi, attracting the interest of visitors.


Based on the valuable feedback received from many customers who visited the SUZUMO Fair 2024 in Tokyo, we will utilize this information to enhance our future product development and exhibition management.